How is AEO different from SEO?

SEO focuses on ranking your pages in search engines. AEO focuses on getting your brand cited and recommended by AI systems like ChatGPT, Perplexity, and Google AI Overviews. SEO optimizes for keywords and rankings, while AEO optimizes for how AI reasons about your brand: entity authority, structured information, and content that directly answers the questions buyers are asking AI. AEO doesn't work without SEO. LLMs pull from the same web content that search engines index, so if Google can't find you, neither can ChatGPT. That's why AEO is a layer on top of solid SEO foundations, not a replacement.

How does Sighted handle AEO and SEO together?

Every engagement starts with your SEO foundations: site structure, schema markup, crawlability, meta optimization, content architecture. These are the quick wins we ship in the first 30 days. Once the foundation is solid, we layer the AEO-specific work on top: building entity authority in your category, structuring content so LLMs can reason about it, creating citation-ready pages that answer your buyers' real questions, and tracking your visibility across AI platforms. The two reinforce each other: better SEO makes your content more discoverable by AI, and AEO-optimized content tends to perform well in traditional search too.

What does Sighted actually do?

We build content systems that get your brand recommended by AI. That starts with an audit: how AI sees you today, where you're missing, what competitors are getting cited for. Then we build the foundation: brand context documents, knowledge layers, and the technical fixes your site needs. From there, we launch content projects incrementally, including BOFU comparison pages, FAQ sections, blog content, and repurposing assets to long form content. Each one builds on the last. Everything we build is designed to work as an interconnected system, not a collection of one-off pages.

Which AI platforms does Sighted optimize for?

We optimize across the full AI search ecosystem: ChatGPT, Claude, Perplexity, Google AI Overviews, Gemini, and Microsoft Copilot. Our approach is platform-agnostic because all of these systems pull from similar signals: authoritative, well-structured content that clearly answers real questions. We track your visibility across all of them so we can see where you're gaining ground and where there's still work to do.

How does Sighted measure success?

We track AI visibility metrics, brand mentions across LLM platforms, citation frequency, sentiment, share of voice vs competitors, and how those shift over time. On the organic side, we monitor the fundamentals: rankings, traffic, and content performance and how these are influencing growth. We provide monthly visibility reports that show what moved, what's working, and what to focus on next. As the engagement matures and your AI presence grows, we work with you to connect visibility to pipeline and revenue metrics.

How quickly will we see results?

Based on our team's experience, initial visibility shifts can appear within a few weeks as AI models incorporate new content. But meaningful, sustained impact builds over 3–6 months depending on your starting position, competitive landscape, and how much content ground you need to cover. The technical quick wins (schema, meta optimization, structural fixes) show results faster. The content engine takes longer but compounds over time. We provide weekly and monthly reports so you can track progress as it happens.

What does the engagement look like day-to-day?

It depends on the pace you choose, but typically: a shared Slack channel or async workspace for ongoing communication, weekly or biweekly check-ins to review progress and align on priorities, and monthly reports covering visibility metrics and next steps. We work as an extension of your team, not a black box that sends deliverables. You'll have visibility into what we're building, why, and what's coming next. We bring recommendations, you make the calls.

What's the minimum commitment?

Our minimum engagement is 1 month. AEO is a system-building exercise. The first month covers audit, context, and foundations, and the compounding builds from there as content layers connect. A single month gets the system stood up, though most clients stay longer because the returns keep growing as the work layers. Within any engagement you have full flexibility on pacing and scope. We can start with focused pilots and scale up, or move faster if the budget and bandwidth allow.

Can we control the pace and budget?

Yes. We structure engagements so you decide the speed. Some clients start with one or two focused projects per month, like a comparison page series, a FAQ overhaul, or a schema cleanup. Others want to move faster and layer multiple workstreams from the start. We recommend maintaining continuity regardless of pace: AI models value freshness, so a static site that stops publishing will lose ground over time. The system works best when there's always something new going live and existing content getting refreshed.

What happens when we're ready to bring this in-house?

That's a success scenario for us, not a problem. Some companies we've worked with reach a point where they want to hire in-house to own the system we've built. When that happens, we shift from driving execution to advising. That means helping your team ramp up, documenting the workflows, and staying available for strategy and oversight. The goal was always to build something that outlasts our involvement. We'd rather help you scale sustainably than create dependency.

What if we already have an SEO agency or in-house SEO?

That's common and works well. We're not here to replace your SEO team; we layer on top of what they're doing. In practice, we coordinate with your existing SEO function on technical changes, share visibility data that benefits both organic and AI search, and focus our effort on the AEO-specific work that most SEO teams aren't set up for yet: LLM visibility auditing, entity authority building, citation-optimized content, and structured knowledge layers. If anything, having strong SEO foundations already in place means we can move faster on the AEO side.

Do we need existing content to get started?

No. We've worked with companies that had hundreds of published pages and companies starting nearly from scratch. The audit phase tells us what you have, what's usable, and what needs to be built. If you have existing content, we assess what can be restructured or improved for AI visibility. If you're starting fresh, we build the content plan from the ground up based on your category, competitors, and the questions your buyers are asking. Either way, the process is the same. We just calibrate the starting point.

What industries does Sighted work with?

We specialize in B2B, primarily SaaS, fintech, and professional services companies with complex products where buyers do serious research before purchasing. These are the categories where AI search is already reshaping how people evaluate and shortlist vendors. Our approach works best when there's real depth to your product story and a competitive landscape worth navigating.

Content engines that make AI recommend you.

AI is already recommending your competitors. We build the content infrastructure that makes it recommend you instead.

Let's talk

Get recommended in

The Method

How we make you the answer.

Five steps that turn AI visibility from a lucky accident
into a repeatable system.

SOV

34.2%

+2.1

Citations

42.8%

+0.8

Mentions

61.4%

+1.4

What AI says about you

✓Integrates with HubSpot & SalesforceTRUE

✕Pricing starts at $99/moFALSE

✕Rival A is better for small teamsFALSE

−SOC 2 Type II certifiedUNVERIFIED

AEO checks

✓SSR−Schema✕AI bots−Entities✕Freshness✓Topic depth

High impact, low effort

Priority moves from the audit

Sequenced by what moves AI visibility fastest over the next 90 days.

27 checks · 214 pages crawled

Next steps

✓Unify and fix schema sitewide

✓Ship a /vs comparison page set

✓Refresh the 70 stale articles

✓Refresh the G2 profile with 2026 proof

✓Turn sales calls into a knowledge base

✓Set up AI crawler monitoring

Proof

$10M+ ARR

Generated by the team through content.

Tripwire

Sighted's content engines deliver specific, well-structured AI drafts, with detailed notes so I know exactly what to refine. They save me lots of time, enabling me to sharpen the output and deliver better content, faster.”

Chinwoke Nnamani

Contributing writer

AirOps

One of the sharpest content engineers I've come across… this is what 'AI-assisted content' looks like when it's done right.”

Eoin Clancy

VP Growth

AirOps Champions

Certified builders

-50%

Cost per article after implementing Sighted content engineering.

+300%

ChatGPT-attributed purchases in 6 months at PhantomBuster.

In-house track record

We’ve led and scaled revenue at PhantomBuster, Userpilot, and Weflow.

Meet the team

John Mears

Exited founder / CMO

Adina Timar

3x Head of Content

Why Sighted

Why B2B SaaS teams pick Sighted over traditional agencies.

We're operators who've built marketing, content, and growth at scaling B2B SaaS companies. We build engines, not decks, and track results like our name is on them.

Comparison: Sighted versus SEO agencies, AEO consultants, and AI SaaS tools across six criteria: AEO and SEO coverage, who does the work, content production, performance and attribution, backlinks and digital PR, and business continuity.
	Sighted Operators who build and run your AEO and SEO engine end to end.	SEO agency Built for Google rankings, adapting slowly to AI search.	AEO consultant Strategy and audits; execution stays with your team.	AI SaaS tools Dashboards that surface problems and leave the work to you.
AEO + SEO coverage	Yes: Both, run as one system	No: Optimised for Google	Partial: Focused on LLM visibility	Partial: Usually one channel
Who does the work?	Yes: We advise, build and ship	Partial: Done by juniors	Partial: You implement	No: You self-teach and build
Content production	Yes: Multi-format, LLM-optimised, daily production	Partial: Blogs optimised for Google only	No: Advisory only	No: AI slop
Performance and attribution	Yes: Personalised Google + LLM dashboards, with expert analysis	Partial: Google rankings and traffic only	Partial: LLM visibility only	Partial: Dashboards without analysis
Backlinks / digital PR	No: Not part of our offer today	Yes: Often part of the service	No: Out of scope	No: Out of scope
Business continuity	Yes: Engine documented and team trained	No: The process leaves with the agency	Partial: Recommendations, not a running system	Yes: You own it

Sighted

Operators who build and run your AEO and SEO engine end to end.

AEO + SEO coverage

Both, run as one system

Who does the work?

We advise, build and ship

Content production

Multi-format, LLM-optimised, daily production

Performance and attribution

Personalised Google + LLM dashboards, with expert analysis

Backlinks / digital PR

Not part of our offer today

Business continuity

Engine documented and team trained

SEO agency

Built for Google rankings, adapting slowly to AI search.

AEO + SEO coverage

Optimised for Google

Who does the work?

Done by juniors

Content production

Blogs optimised for Google only

Performance and attribution

Google rankings and traffic only

Backlinks / digital PR

Often part of the service

Business continuity

The process leaves with the agency

AEO consultant

Strategy and audits; execution stays with your team.

AEO + SEO coverage

Focused on LLM visibility

Who does the work?

You implement

Content production

Advisory only

Performance and attribution

LLM visibility only

Backlinks / digital PR

Out of scope

Business continuity

Recommendations, not a running system

Timeline

We ship in weeks.
Not quarters.

Most agencies spend the first month on strategy decks.
We spend it building and shipping.

Phase 1 · Weeks 1–2

Audit & orient.

We need to understand everything before we touch anything. This is fast but thorough.

Technical & structural site review

Schema gaps, crawlability, content architecture

LLM visibility audit

How ChatGPT, Claude, Gemini & Perplexity see you vs competitors

Data pull & competitive teardown

GSC, GA4, existing content inventory, competitor positioning

Brand positioning documented

Your truth, structured for AI and content systems

YOU GET

Opportunity mapQuick wins listTechnical fixes planTool & direction alignment

FAQ

Frequently Asked Questions

Let's see if there's a fit.

Grab 30 minutes with us. We'll talk through where you are today, what you're working with, and what might actually move the needle. You'll walk away with honest advice on your next steps, whether or not we end up working together.

Let's talk

Content engines that make AI recommend you.

How we make you the answer.

A decade inside B2B SaaS. The results came with us.

Why B2B SaaS teams pick Sighted over traditional agencies.

We ship in weeks.Not quarters.

Audit & orient.

Frequently Asked Questions

How is AEO different from SEO?

How does Sighted handle AEO and SEO together?

What does Sighted actually do?

Which AI platforms does Sighted optimize for?

How does Sighted measure success?

How quickly will we see results?

What does the engagement look like day-to-day?

What's the minimum commitment?

Can we control the pace and budget?

What happens when we're ready to bring this in-house?

What if we already have an SEO agency or in-house SEO?

Do we need existing content to get started?

What industries does Sighted work with?

Let's see if there's a fit.

We ship in weeks.
Not quarters.